New Delhi, June 7 -- It was at an airport a year ago, while chatting with a young UI/UX engineer who was on the same delayed flight, that I learnt about fashion cycles shrinking to two weeks. She worked for a fashion brand that changed its collection every two weeks since Gen Z followed social media trends and switched out their wardrobes about once a month. I was surprised because this is a generation that has brought 'eco-anxiety' and 'climate grief' into everyday vocabulary. A few weeks later, Myntra launched its M-Now 30-minute clothing delivery service targeted largely at Gen-Z and since then a host of other companies have been talking about their 60-90-minute deliveries for clothing. Who needs a new outfit in 30 minutes? That's the ...