New Delhi, Feb. 20 -- Sarvam AI, the IIT Madras-incubated artificial intelligence startup that launched three foundational models on Wednesday, will seek commercial success with a ChatGPT-like application, which it plans to launch soon.

This application, Sarvam cofounder Vivek Raghavan told Mint in an interview, is part of the company's long-term monetization efforts as it looks to start generating revenue. However, the approach, Raghavan claimed, is not quite in line with what its Big Tech counterparts have done-be it with OpenAI's ChatGPT, Google's Gemini, Meta's AI integrations into WhatsApp, or Anthropic's Claude.

"We are building an app based on our own foundational models, which we will be launching very soon. But this will not be...