New Delhi, Jan. 13 -- Samsung has announced the Big Bespoke AI Fest in India, a Republic Day sale window that also rolls in Pongal and Makar Sankranti offers. It runs from January 8 to January 31, 2026, and covers big ticket categories such as refrigerators, washing machines, air conditioners, and microwaves under Samsung's Bespoke range.

This is not a product launch. It is Samsung trying to pull upgrades into a fixed shopping window with a mix of discounts, cashback, and warranty benefits. If you have an appliance at home that is clearly due for replacement, this is the kind of sale that makes people finally sit down and do the math.

Samsung says buyers can get up to 50% off on select digital appliances, with cashback of up to Rs.20,00...