New Delhi, Oct. 4 -- OpenAI chief executive Sam Altman announced some crucial changes for Sora, the company's experimental video-generation tool, on Saturday after receiving extensive feedback from users, creators, and rights holders.

In a blog post, Altman confirmed that Sora will soon introduce more detailed options for rights holders to decide how their characters are used within the platform. The system will build on the existing opt-in model for likeness but offer additional layers of control, including the ability to block or restrict certain uses altogether.

Altman noted that while many rights holders see Sora as a powerful form of "interactive fan fiction" with strong potential to deepen audience engagement, they want clearer bo...