Bengaluru, Nov. 9 -- Patrons at salons would have felt the occasional sting of a burn or a nick under a careless pair of hands.

It's now the turn of salon chains in India to get singed - except that this time around it is slow and deliberate.

The rapid rise of tech-enabled home beauty services and expert-driven dermatology clinics is steadily taking away a disproportionate share of growth in a market that's been dominated by salon chains for years.

On-demand platforms such as Urban Company, GetLooks, and Yes Madam are capitalising on the convenience of home-based grooming stoked by the need for instant gratification.

Urban Company has emerged as a leader in India's at-home beauty space. Its India consumer services vertical, which incl...