Mumbai, Aug. 14 -- India's fast-moving consumer goods (FMCG) industry reported a 13.9% year-on-year (y-o-y) sales growth in value terms and a 6% rise in volumes during the quarter ended June, powered by sustained rural demand and a steady urban revival, according to global marketing research firm NielsenIQ (NIQ).

The market recorded a 7.4% increase in prices during the period, with unit growth outpacing the overall volume growth, signaling a stronger consumer preference for smaller packs, the firm said. This points to the affordability factor in the sector, especailly in rural areas and smaller towns.

"The Indian FMCG sector continues to demonstrate resilience, with rural markets leading the charge for six consecutive quarters. While ur...