New Delhi, Nov. 20 -- Rupifi co-founder and CEO Anubhav Jain has come out in support of Narayana Murthy's recent appeal for young Indians to embrace longer working hours, saying India "needs more 9-9-6 today" if it wants to accelerate economic growth.

In a LinkedIn post on Tuesday, Jain said that extended workweeks should be seen as a commitment to nation-building rather than a glorification of hustle culture. He argued that India needs people willing to "work harder, push boundaries and contribute meaningfully" to the country's progress.

Jain co-founded the Bengaluru-based B2B digital financing platform Rupifi in 2018 along with Jawaid Iqbal and Ankit Singh. Citing the debate around work culture, he said the focus should be on producti...