New Delhi, Dec. 11 -- Premium egg brand Eggoz is facing reputational pressure after a YouTube channel, Trustified, claimed that blind lab testing of the company's eggs detected traces of AOZ, a metabolite of the banned antibiotic Nitrofuran. The report, which has gone viral across social media platforms, has triggered questions around food safety, brand claims and regulatory oversight in India's fast-growing branded protein market.

Trustified said a sample of Eggoz eggs showed AOZ levels of 0.73 parts per billion (ppb). While the quantity detected was minimal, the allegation struck at the heart of the company's "100% antibiotic-free" positioning-an attribute that has helped Eggoz carve a premium niche in a largely unorganised egg industr...