New Delhi, June 26 -- Brands are lining up to sign Rishabh Pant after his historic twin centuries in the first India-England Test at Headingley.

The 27-year-old wicketkeeper-batsman became the first Indian to score centuries in both innings of a Test in England, and is now poised to nearly double his brand portfolio by the end of the year. He started the year with 18 endorsement contracts.

His brand value has seen an estimated 70-75% surge from the pre-injury days. He now commands Rs.2.5 crore for a single-day ad shoot and around Rs.4.5-4.75 crore for a two-day engagement, according to advertising industry insiders.

Pant returned to competitive cricket with the Indian Premier League (IPL) in March 2024 after an over-year-long hiatus du...