New Delhi, Aug. 3 -- One falsehood about AI (artificial intelligence) has been deliberately injected in its very name: that it is "intelligent," even sentient. This is not true. It learns as it is taught. It speaks like a trained parrot. It is a case of reaping what you sow.

I was a panelist at more than one CXO roundtable alongside the Cannes LIONS festival this year. We discussed messaging, brand risk, and the redefinition of news and views in the AI era. A clear takeaway was that CEOs need to take charge of PR and corporate reputation as core to business.

Influence has gone beyond the human sphere to being computational. In a world flooded with synthetic content, algorithmic filters, and AI-generated headlines, the question is no lon...