NEW DELHI, Oct. 9 -- After shaking up India's fizzy drink market, Reliance Consumer Products Ltd (RCPL) is now entering the personal care space, taking on established players such as Hindustan Unilever Ltd (HUL) and Dabur Ltd.

On Thursday, the company re-launched Velvette, a once-popular Tamil Nadu-based brand, signing actress Krithi Shetty as its ambassador.

The company held a large dealer meet in Chennai the same day to mark the rollout. Those familiar with the plans said RCPL may use Velvette as an umbrella brand for its personal care segment, capitalizing on its legacy in the southern market.

"In line with RCPL's vision of promoting heritage brands of India, the widely popular Velvette is now a flagship brand in the company's perso...