New Delhi, June 18 -- Streaming giant Netflix has reportedly secured the post-theatrical digital rights to Peddi, Ram Charan's upcoming rural sports drama, in a deal valued at Rs.105 crore plus GST. The film, co-starring Janhvi Kapoor and directed by Uppena fame Buchi Babu Sana, is set for a theatrical release on 27 March 2026.

The acquisition marks the biggest OTT deal for a solo Ram Charan film and signals rising investor confidence in mid-to-high-budget pan-Indian projects. According to a Times of India report, the film's cricket-focused narrative and Charan's post-RRR visibility are key factors behind its growing market interest.

According to industry trackers, Peddi is expected to generate another Rs.75 crore through satellite, mus...