New Delhi, Aug. 10 -- As the world marks International Youth Day on 12 August, India faces both an extraordinary opportunity and an urgent challenge. With over 420 million individuals aged 15 to 29-nearly 29% of our total population-we have the largest youth cohort globally. This demographic advantage, often called a 'youth dividend,' is not guaranteed. Whether it powers a national transformation or results in unmet potential depends on the choices we make now.

A recent study by People Research on India's Consumer Economy (PRICE),Navigating the Youth Frontier, offers valuable insights into the world of young India. It highlights a generation that is both ambitious and hopeful. Like their global peers, Indian youth aspire to quality educa...