New Delhi, Nov. 19 -- The Delhi high court's decision to protect podcaster Raj Shamani's personality rights could reshape brand contracts, content tie-ups, and the handling of impersonation issues across the creator economy, as experts expect a wave of similar requests from other content creators.

"We have seen in the cases for movie personalities, who followed one after another, so other influencers may prefer similar pleas and approach the court," said law firm Saraf and Partners' advocate Gauhar Mirza, who specializes in technology law.

The judgment sends a clear signal that courts are willing to recognize and enforce personality rights in the creator economy, said law firm Aishani Partners' managing partner Aditi Verma, who speciali...