New Delhi, May 6 -- Radico Khaitan Ltd., the maker of Rampur single malt, will focus on luxury brands in the ongoing fiscal even as its volumes rose in the fiscal ended March on the back of both premium and mass-market brands.
The company expects to launch two new luxury products, both in the brown and white spirits segments, targeting the Indian and international markets, managing director Abhishek Khaitan toldMint. These will be in addition to luxury liqueur, Ankahi, which it launched in March."We will enter the super-premium whisky segment within the first half of the year in these high-growth categories, which will continue our premiumisation journey," he said. "Our craft luxury gin, Jaisalmer, now has 50% of the market share in its ...
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