New Delhi, Sept. 12 -- Amazon Now, the quick commerce (QCom) business of Amazon, has now expanded to Mumbai, after Bengaluru and Delhi. The company has set up a network of more than 100 micro-fulfilment centres, or dark stores, across the three cities and plans to add several hundred more by year-end to support its 10-minute delivery service.

Amazon said Now is witnessing strong traction, with daily order volumes in Bengaluru and Delhi growing at ~25% month-on-month (MoM).

Despite the expansion, Amazon's footprint remains modest compared to incumbents. Blinkit, owned by Eternal, operates 1,544 dark stores, while Swiggy Instamart runs 1,062. However, Amazon has the capital and ambition to scale its presence rapidly.

The entry of Amazon ...