New Delhi, Feb. 4 -- Priyanka Gill, a former partner at Kalaari Capital and co-founder of the Good Glamm Group, is starting her own venture after stepping down from the Bengaluru-based venture capital fund.

Gill is launching Coluxe, a lab-grown diamond (LGD) brand, as demand for affordable synthetic diamonds rises. This follows the recent entry of several homegrown lab-grown diamond brands in the market. Online sales are set to go live in May, followed by a physical store.

Coluxe will sell solitaire rings, pendants, earrings, tennis bracelets and necklaces, and signature pieces.

Lab-grown diamonds have gained in global popularity due to their price and quality advantages over natural diamonds.

In 2022, India's lab-grown diamond jewell...