New Delhi, Jan. 15 -- The growing intensity of discount wars in the quick commerce (QC) space is likely to delay margin recovery of the sector, highlighted Swiss investment bank UBS in its recent report.

According to UBS's pricing tracker, the discounts have expanded by 200-300 basis points compared to the levels seen in September, and they have increased further in January 2026 relative to November 2025.

"Our analysis of discounts on QC platforms, recent channel checks and a review of app download and usage metrics on Sensor Tower shows competition in the Indian QC space has intensified since Sep 25 and remains intense into Jan '26 likely delaying margin recovery for the sector," said UBS.

The international brokerage noted that Amazon...