New Delhi, Oct. 21 -- Premiumization, exclusive brand tie-ups, and an enhanced in-store experience helped Shoppers Stop Ltd increase footfalls in the three months ended 30 September after several weak quarters, even as it continues to invest in its value and beauty formats with a capex of Rs.160-200 crore for 2025-26.

"For years I heard people say department stores are not the in format, but we had a very clear strategy to drive around premiumization and create a differentiation around experience," said Kavindra Mishra, managing director and chief executive officer (CEO) of The K Raheja Corp.-backed multi-brand store chain, in an interview with Mint on Friday.

"We had a 6% like-for-like customer entry increase in our stores, and because...