New Delhi, Jan. 28 -- A small set of young luxury consumers is emerging, buying into branded perfumes, sunglasses, and entry-level branded leather goods, said a top executive at online platform Tata CLiQ Luxury.

The cohort now makes up 20% of the website's luxury platform shopper base and is growing rapidly. The retailer has partnered with various brands to launch exclusive collections and is ramping up marketing activities targeted towards such shoppers.

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"There are new consumer cohorts coming up in India. One is non-metro customers whose incomes are rising; with e-commerce, we're reaching everyone aspiring to buy luxury. The second cohort is Gen Z. They are sup...