New Delhi, Nov. 27 -- Poco started life in 2018 as Xiaomi's sub brand for mid range phones. Most people knew it as the label for power on a budget. Now the brand clearly wants a new tag. At an event in Bali, Poco has launched its first premium flagship pair, the F8 Ultra and the F8 Pro, and it is leaning on sound and design to stand out in a busy market.

Both phones are the result of a new partnership with Bose. The F8 series comes with stereo speakers that Bose has helped design and tune, and Poco is pushing this tie up hard. The F8 Ultra goes one step further. It adds a small subwoofer inside the phone, which is still rare even in the top tier segment. The idea is clear. If you watch a lot of shows, play games or listen to music on you...