New Delhi, Oct. 24 -- Piyush Pandey, the Padma Shree award-winning creative visionary who gave Indian advertising its distinct voice and soul, died on Thursday at the age of 70. Born in Jaipur, Piyush Pandey is survived by his wife, Nita Pandey.

For over four decades, Pandey stood as the face of Ogilvy India - and of Indian advertising itself. He joined the agency in 1982 after brief experiences as a cricketer, tea taster, and construction worker.

At 27, Piyush Pandey entered an advertising world solely dominated by English. He transformed the industry by crafting campaigns that spoke in every Indian idiom, rooted in emotion and cultural nuance.

Here are his top five campaigns to remember his legacy.

Cadbury's 1993 Kuch Khaas Hai ad, ...