New Delhi, May 1 -- Varun Beverages Ltd (VBL) has chosen to fight the war of reach instead of pricing as competition stiffens in India's soft drinks market. The PepsiCo bottler clocked a 30% year-on-year volume growth in the March quarter (Q1CY25), led by 15.5% organic growth in India and a deepening presence in overseas markets including South Africa and Zimbabwe. The company follows a January-to-December financial year.

digit volume growth in India with margin expansion should allay investor concerns around Reliance's Campa, a key positive in Q1," analysts at Jefferies India said in a report on 30 April, referring to the competitor's disruptive pricing. "Although Q2CY25 is quite important from a seasonality perspective."

India Ebitda ...