New Delhi, Feb. 24 -- Toyota Hilux may not be among the mainstream revenue churners in the Indian passenger vehicle market, but with this, the Japanese auto OEM has entered a segment that has a lot of potential for growth in the country. Despite the initial hiccups, the pickup trucks, especially the lifestyle pickup trucks, have been witnessing growing attention from consumers. However, the consumer attention is yet to reflect on the sales charts.

The Toyota Hilux is one of the most popular and most appealing lifestyle pickup trucks globally, which is now available in the Indian market as well. It is available in India in three different trim options: Standard, High, and Black Edition. The pricing for the Hilux ranges between Rs.28.02 la...