New Delhi, Feb. 5 -- OpenAI, on Thursday, rolled out a new service called Frontier, aimed at helping companies build and manage artificial-intelligence agents, or AI tools that can complete specific tasks, for instance, fixing a software bug.

The platform is part of Open AI's broader push to deepen its presence in the market from its rivals - notably the AI startup Anthropic, which draws the bulk of its revenue from companies, reported news agency Reuters.

OpenAI executives said Frontier is meant to work with a company's pre-existing infrastructure as well as AI agents built by third parties.

That approach means that companies might adopt OpenAI's enterprise tools faster than is otherwise possible, said Fidji Simo, who oversees OpenAI'...