New Delhi, Nov. 26 -- OpenAI has launched a new shopping assistant feature within ChatGPT that helps users compare products, assess specifications, and generate personalised buying guides. This launch, announced on Monday, comes just as consumers around the globe head into the peak holiday spending season, with Black Friday around the corner.

This AI assistant, now available to both free and paid ChatGPT users on web and mobile, delivers personalized buyer's guide within minutes. It does so by conducting deep researches across the internet, reviewing quality sources, and drawing on ChatGPT's understanding of a user's past conversations and memory, according to a blog post by OpenAI.

This isn't the only AI company entering the space. Jus...