New Delhi, April 29 -- Artificial Intelligence (AI) powerhouse OpenAI on Monday announced the integration of ChatGPT search engine with the ubiquitous WhatsApp messaging platform, in a direct challenge to Google's lucrative search advertising model.

This ChatGPT-WhatsApp integration in India and globally could redefine how users search for information and discover products online.

Alongside the ChatGPT search engine now being available on WhatsApp, the world's most-valued AI startup also announced personalized product recommendations on the ChatGPT application-a product strategy that notably turned Google into the $2-trillion search-and-email giant that it is today.

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