New Delhi, July 13 -- New-age brands selling directly to consumers (D2C) are getting more frustrated with their logistics partners, even as they increasingly rely on aggregators and quick-commerce platforms for a majority of their sales.

Yet, third-party logistics providers remain crucial for D2C companies selling products such as apparel, beauty and personal care items, packaged food, beverages, electronics, and nutraceuticals directly from their digital platforms-which is essential for brand relevance.

Founders of D2C brands across sectors-jewellery, perfumes, homeware, skincare, clothing-detailed operational chaos stemming from logistics issues that they find difficult to resolve.

"Wallets are a big issue. They (logistics providers)...