New Delhi, March 17 -- Allied Blenders and Distillers Ltd (ABD) is betting on high-quality spirits to beat the stagnancy in the Indian liquor market and drive future growth.

The liquor maker, known for brands like Officer's Choice, plans to add two to three new brands over the next fiscal year, with an aim to increase the share of its "prestige-and-above" segments from 42% to 50%, its managing director Alok Gupta told Mint.

The luxury spirits segment-comprising 3% of the 410 million cases sold in 2024-accounts for over 20% of the alcobev industry's profits, according to data from the sector-specific consultancy IWSR.

Allied Blenders expects this market to expand further as a section of its consumers continue to favour high-quality prod...