New Delhi, Jan. 15 -- Days after the Centre asked quick commerce companies to stop advertising fixed "10-minute" delivery promises, a survey found that consumers do not support the model and only want quick deliveries of medicines followed by essentials.

According to a survey by LocalCircle, 38% consumers who use quick commerce services said that they did not want anything within 10 minutes.

However, when asked "For what all is a 10-minute delivery timeline must have?", 100% of 25,621 consumers surveyed answered that they wanted medicines. This was followed by 55% saying that they wanted essentials, while 25% opted for 'Discretionary'.

In essence, of those consumers who want a 10-minute delivery service, it matters most for medicine de...