New Delhi, Dec. 22 -- Mini Cooper Convertible, the latest from British luxury car marque in India under the BMW AG, has received an overwhelming consumer response. The first batch of Mini Cooper Convertible was sold out within just 24 hours of its launch in India on December 12. Launched at Rs.58.50 lakh (ex-showroom), Mini Cooper Convertible was introduced to the country as a Completely Built-up Unit (CBU).

Clearly, the consumer response towards the car exceeded the initial expectations of the brand. Now, with the first batch sold out, Mini India has opened bookings for the next batch, which is scheduled to commence early next year.

If you are wondering what's driving the demand for the newly launched Mini Cooper Convertible, here is a...