New Delhi, Nov. 10 -- The government has proposed new rules making it mandatory for online marketplaces such as Amazon, Flipkart, FirstCry, Meesho, and Nykaa to display a searchable and sortable 'Country of Origin' filter for all packaged goods sold on their platforms.

The move, initiated by the department of consumer affairs, aims to empower consumers with clearer information about product origins while supporting domestic manufacturers through greater visibility for Indian-made products.

The proposal, part of the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025, marks the government's latest step toward increasing accountability in India's fast-growing e-commerce sector, where a large volume of products-rang...