New Delhi, July 18 -- Netflix has confirmed that it used generative AI for the first time to create a scene in one of its original shows. Netflix co-CEO Ted Sarandos described the technology as an "incredible opportunity to help creators make films and series better, not just cheaper."

Sarandos said everyone involved with the project was "thrilled" with the result generated by AI. Since generative AI gained prominence in late 2022, there has been significant anxiety across industries about its impact on jobs, with creative fields expected to be among the most affected. In 2023, a Hollywood actors and writers strike led to new guidelines around the use of AI in productions.

Speaking to analysts during Netflix's quarterly earnings call, S...