New Delhi, June 7 -- Netflix co-CEO Ted Sarandos has admitted he may have misjudged the company's launch strategy in India, saying that releasing Sacred Games as the first Indian original may not have been the ideal starting point.

Speaking about Netflix's slower-than-expected growth in the Indian market, Sarandos to Nikhil Kamath on the latter's podcast, "It took us a couple of years to get the product-market fit right. Our very first Indian original show was Sacred Games. And I thought, 'This is going to be great. People in India love movies. This is a TV show that feels as big as a movie, it has movie stars.'"

He went on to reflect on the cultural gap and said, "What's interesting about it is that it was very, very novel, but what I ...