New Delhi, Dec. 27 -- Netflix is betting on expanding its ad business, invest in growth and sharpen content strategy as it enters 2026 with momentum as well as uncertainty, more than ever in his history.

Along with opportunities, the OTT streaming giant is also facing one of its biggest challenges ever - a two way battle with Paramount Skydance to acquire Warner Bros Discovery, a deal that can make it an entertainment behemoth.

The next 12 months will determine what exactly pans out for Netflix - whether it becomes the world's most dominant entertainment platform or gets sucked into paying more for a deal that may take years to materialise, according to a blog by Nasdaq.

Here are three things that will gain most importance as Netflix e...