New Delhi, March 6 -- Nestle, the world's largest coffee company, has launched a Nespresso boutique in Delhi's Nexus CityWalk mall, targeting India's affluent consumers. The boutique offers Nespresso coffee machines, priced from Rs.16,500, and coffee pods.

"This is the start of us tapping into a thriving coffee culture here in India. Young consumers are exposed to coffee through different trends on social media, but also coffee shops that open up. This was not a reality 15-20 years ago. Obviously they expect that from brands like ours too, and they also want to be able to replicate those at home," said Philipp Navratil, CEO of Nespresso, speaking to media in the capital on Thursday.

Nespresso and Nestle India have appointed Thakral Inno...