New Delhi, July 17 -- Sukritya Khatiwada, a third-generation Vedic scholar and entrepreneur is leading Nepa's expansion. He has focused on making Rudraksha accessible to a wider audience while retaining its sacred context. His book Transform Your Life with Rudraksha and international speaking engagements have helped establish Nepa as a notable entity in spiritual wellness.

Speaking about the collaboration with Ajay Devgn, Sukritya says,"This is not a celebrity endorsement-it's a spiritual alignment. Ajay Devgn brings authenticity to the message we're trying to deliver. He's a devotee of Shiva, and that devotion reflects in how he connects with Rudraksha."

A Meditative Brand Path

Nepa Rudraksha which has roots in Vedic tradition since 1...