New Delhi, July 15 -- American activewear brand Lululemon is set to enter India through a franchise partnership with Tata CLiQ. The collaboration will see the brand, popular among gym and yoga enthusiasts, open its first Lululemon store in India and establish a local e-commerce presence through Tata CLiQ Luxury and Tata CLiQ Fashion in the second half of 2026.

The partnership aims to introduce Lululemon's premium athletic and lifestyle apparel, footwear and accessories to the Indian market, offering customers high-performance products to support a wide range of activities including yoga, running, training, tennis, and golf, according to a statement released on Tuesday.

"Bringing Lululemon to India has been a part of our market expansion...