New Delhi, May 19 -- Flipkart-owned Myntra announced on Monday its entry into international shipping, starting with Singapore, to cater to the substantial Indian diaspora overseas.

The initiative will bring a wide range of homegrown Indian fashion brands to the 6.04 million Indian consumers living in Singapore as of 2024. "There is a big fashion market of the Indian consumers, especially, which is related to the Indian occasions (festivals, weddings etc)," said Nandita Sinha, CEO, Myntra, during a virtual press meet.

Myntra said it has been witnessing notable traffic from Singapore, with 30,000 users visiting its Indian platform monthly. Overall, the platform sees 70 million monthly active users.

The platform will offer over 100...