New Delhi, Dec. 5 -- New Delhi: With the fast delivery trend pushing retailers to reimagine their delivery models, fashion players like Flipkart-backed Myntra are stepping into the quick commerce arena to meet rising consumer expectations.

"Over the last two years, there was one realization that customers were increasingly asking for faster delivery of fashion. That's because post-pandemic there has been greater acceptance of online fashion," Nandita Sinha, CEO, Myntra, said in an interview with Mint.

After experiencing success with its quick delivery pilot service in November, Myntra is scaling its 30-minute delivery in Bengaluru. In the coming months, it plans to expand the offering to Delhi, Mumbai, and Pune, joining more companies t...