New Delhi, Aug. 20 -- Muthoottu Mini Financiers Ltd., one of India's most trusted non-banking finance companies (NBFCs), has been honoured with the 'Best Integrated Marketing Campaign (NBFC)' award at the 6th Edition CX Excellence Awards 2025, held in Bengaluru. This recognition reflects the company's innovative approach in delivering impactful marketing initiatives that resonate with customers and reinforce its leadership in the gold loan sector.

The award recognised Muthoottu Mini's 'Small Gold Loan for Your Small Needs' campaign, a nationwide initiative addressing the rising demand for small-ticket loans, especially in rural and semi-urban markets. Positioned as a fast, accessible, and dignified credit option for needs ranging from ed...