New Delhi, Nov. 30 -- MTV's international music channels are set to shut down by the end of the year, marking the final chapter for a network once credited with reshaping global pop culture.

MTV Music, MTV Hits and its 80s and 90s music blocks will cease broadcasting in the UK and several European countries in the coming months, Paramount sources confirmed to AFP. Reports indicate that the shutdown will also take effect in France, Germany, Poland, Australia and Brazil.

The closures have been described as "the end of an era" by disappointed fans and former MTV video jockeys - the VJs who became iconic faces of the brand during its peak. But according to industry experts, MTV's traditional model can no longer survive the demands of today'...