New Delhi, Feb. 3 -- A decade-long experience in the food and beverage industry served Anchit Kapil well when he considered breaking new ground. Interacting with hundreds of customers each day handed him an understanding of what they wanted, their thought process and decision-making.

With the insight, Kapil and his co-founders decided to tap into their love for sneakers. It started out as an experiment to check on interest in limited edition sneakers. The response made it evident that they had something significant to work with.

"There were articles, documentaries and conversations about sneaker culture globally, though the scene was quite nascent in India. A few were sourcing these products, but their operations weren't efficient. We s...