New Delhi, Nov. 28 -- Apple is set to end the long reign of Samsung as the world's top smartphone company, according to Counterpoint Research. The iPhone maker is projected to end 2025 with 243 million units shipped, compared to Samsung's 235 million.

Apple has strong demand for iPhone 17 in the US and China to thank. A switch at the top could be taken as a win for Apple's product differentiation over Samsung's pricing strategy. But the Korean firm has been losing market share to Chinese players beating it at its own game, so there's space enough for price players.

In India, Apple is far from No. 1. It has been in the news not just for expanding local iPhone production, but for filing a legal challenge to a 2023 tweak in India's antitru...