New Delhi, June 18 -- Advertisements are imminent on WhatsApp. The messaging app's owner Meta claims it has 3 billion monthly users. Any business would be tempted to monetize such reach.

True, this platform had once said it would never carry ads, in line with co-founder Jan Koum's "no-ads, no-games, no-gimmicks" idea of social media, but that avowal was made before it was snapped up in 2014 for $19 billion by Facebook.

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Now called Meta, the company has said it plans to place paid-for messages in WhatsApp's 'Updates' section. Since this will leave its chats free of commercial intrusion, most users may not even notice.

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