New Delhi, Aug. 6 -- The Competition Commission of India (CCI) closed its probe into Google's dominance in search advertising but ordered a fresh investigation into the tech giant's conduct in the display advertising market. What are the allegations? What does the CCI order say? And what could this scrutiny mean for Google and India's digital advertising ecosystem?Mintexplains.

In 2024, the Alliance of Digital India Foundation (ADIF) filed a complaint accusing Google of abusing its dominant position in the digital advertising space, particularly in adtech, the technology behind buying and selling ads online.

ADIF alleged that Google had built a closed ecosystem that unfairly favoured its own products, making it hard for others to compet...