New Delhi, Nov. 10 -- India's fast-moving consumer goods sector navigated a challenging second quarter as the implementation of new goods and services tax rates on 22 September disrupted trade channels and led to temporary moderation in sales across key categories such as personal care, oral care, foods and beverages.

Under the new GST structure, several consumer goods earlier taxed at 18% - including toothpaste, toothbrushes, hair oils, shampoos, soaps, biscuits, chocolates and Ayurvedic products-now attract 5% GST. Products previously taxed at 12%, such as instant noodles, cheese and namkeens, have also moved to the 5% slab.

The change is expected to improve affordability in the long term, benefiting Colgate-Palmolive India, Hindustan...