New Delhi, Sept. 23 -- With GST rate cuts making several household essentials such as soap, shampoo, snacks, cheese, and toothpaste cheaper, packaged consumer goods companies are now anticipating a growth in volumes.

Most companies expect the benefits to reflect in their December-quarter earnings, led by a combination of factors such as the complete transition to lower GST rates, festival season buying through late October, and an above-normal monsoon this year. This impact is expected to be more pronounced in rural markets, where consumers tend to be more price sensitive. Mint explores

Most companies report both volume and value growth. However, over the last several quarters, volume growth has lagged value growth. This suggests that c...