New Delhi, Dec. 18 -- A Rs.5 packet of noodles. That's the powerful pricing lever Reliance Consumer Products Ltd (RCPL) is pulling once again as it makes a third attempt to crack India's fiercely competitive Rs.18,000-crore instant noodles market.

On Tuesday the fast-moving consumer goods (FMCG) arm of Reliance Industries Ltd launched a new range of noodles under the SIL brand, a 75-year-old foods label it acquired and revived in 2025. The relaunch marks Reliance's most comprehensive push yet into packaged foods, with SIL positioned as its flagship brand across noodles, ketchups, jams, sauces and spreads.

But why is Reliance betting on noodles yet again, after two previous attempts failed to make a dent in one of the most competitive pa...