New Delhi, June 16 -- In recentmonths, 37-year-old Sahiba Singh has been ordering either desserts or snacks such as momos and burgers after 10 pm. The New Delhi resident attributed this to both availability of more brands on quick commerce and food delivery apps, as well as for satiating her own late-night cravings.

Singh's example is emblematic of a new trend emerging among consumers across India. Driven by hectic work schedules and a growing desire for convenience, late-night food and essential deliveries are effectively creating a new 'prime time' for restaurants and quick commerce platforms.

For instance, food delivery major Swiggy Ltd.'s quick commerce service Instamart is witnessing a surge in late-night orders. "Whether it's sati...